Edison Grain vs Bob's Red Mill · Bay Area shelf head-to-head
Edison Grain and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
Edison Grain
Bob's Red Mill
0
brand power
81
34
products
210
10
categories
25
23
subcategories
51
1
grocers
22
$6.55
avg price
$7.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edison Grain▭ Bob's Red Mill
Distribution · 30% of score4·92
E
carried in 1 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edison Grain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Edison Grain · 0
no exclusive doors — everywhere Edison Grain is, Bob's Red Mill is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edison Grain · Bob's Red Mill