Essential Everyday vs Luke’s Local · Bay Area shelf head-to-head
Essential Everyday and Luke’s Local, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineupLuke’s Local sits further up the premium end
Essential Everyday
Luke’s Local
58
brand power
49
214
products
38
44
categories
21
8
grocers
2
38.4¢
price per oz
90.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Luke’s Local
Distribution · 30% of score33·8
E
carried in 8 of 24 Bay Area grocers·exclusive to Luke's Local
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
only Luke’s Local
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Essential Everyday · 8
only Luke’s Local · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Luke’s Local
