Field Day vs Luke’s Local · Bay Area shelf head-to-head
Field Day and Luke’s Local, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineupLuke’s Local sits further up the premium end
Field Day
Luke’s Local
58
brand power
49
120
products
38
42
categories
21
12
grocers
2
40.6¢
price per oz
90.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ Luke’s Local
Distribution · 30% of score50·8
carried in 12 of 24 Bay Area grocers·exclusive to Luke's Local
Depth · 25% of score
only Field Day
only Luke’s Local
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Luke’s Local
