Full Circle vs Wild Harvest · Bay Area shelf head-to-head
Full Circle and Wild Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Harvest carries more Brand PowerWild Harvest is in more Bay Area grocersFull Circle fields the deeper lineup
Full Circle
Wild Harvest
23
brand power
53
74
products
56
29
categories
25
36
subcategories
28
3
grocers
9
$5.97
avg price
$6.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Circle▭ Wild Harvest
Distribution · 30% of score13·38
W
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Full Circle
only Wild Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Circle · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Circle · Wild Harvest