Hummingbird vs Mitica · Bay Area shelf head-to-head
Hummingbird and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineupMitica sits further up the premium end
Hummingbird
Mitica
39
brand power
63
25
products
50
6
categories
12
13
subcategories
19
4
grocers
16
$1.57
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hummingbird▭ Mitica
Distribution · 30% of score17·67
M
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sweeteners6 vs 1 SKUs
only Hummingbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hummingbird · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hummingbird · Mitica
