Kevin's Natural Foods vs Amy's Kitchen · Bay Area shelf head-to-head
Kevin's Natural Foods and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineupAmy's Kitchen sits further up the premium end
Kevin's Natural Foods
Amy's Kitchen
59
brand power
69
51
products
139
11
categories
14
19
subcategories
22
13
grocers
19
80.7¢
price per oz
77.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevin's Natural Foods▭ Amy's Kitchen
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals5 vs 17 SKUs
1% of shelf
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kevin's Natural Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevin's Natural Foods · Amy's Kitchen
