Kodiak Cakes vs Bob's Red Mill · Bay Area shelf head-to-head
Kodiak Cakes and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
Kodiak Cakes
Bob's Red Mill
45
brand power
81
21
products
210
11
categories
25
4
grocers
22
$6.46
avg price
$7.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kodiak Cakes▭ Bob's Red Mill
Distribution · 30% of score17·92
carried in 4 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Mixes1 vs 10 SKUs
only Kodiak Cakes
only Bob's Red Mill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kodiak Cakes · 0
no exclusive doors — everywhere Kodiak Cakes is, Bob's Red Mill is too.
only Bob's Red Mill · 18
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kodiak Cakes · Bob's Red Mill
