Lawry's® vs Mccormick · Bay Area shelf head-to-head
Lawry's® and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineupMccormick sits further up the premium end
Lawry's®
Mccormick
44
brand power
66
24
products
209
7
categories
16
12
subcategories
60
10
grocers
13
$1.94
price per oz
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lawry's®▭ Mccormick
Distribution · 30% of score42·54
L
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Mixes2 vs 5 SKUs
only Lawry's®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lawry's® · 0
no exclusive doors — everywhere Lawry's® is, Mccormick is too.
only Mccormick · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lawry's® · Mccormick
