Niman Ranch vs Applegate · Bay Area shelf head-to-head
Niman Ranch and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Niman Ranch
Applegate
63
brand power
72
58
products
111
11
categories
18
30
subcategories
21
17
grocers
20
$1.25
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Niman Ranch▭ Applegate
Distribution · 30% of score71·83
carried in 17 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pork13 vs 6 SKUs
7% of shelf
only Niman Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Niman Ranch · Applegate
