Roland Foods vs Cadia · Bay Area shelf head-to-head
Roland Foods and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerRoland Foods is in more Bay Area grocersCadia fields the deeper lineupRoland Foods sits further up the premium end
Roland Foods
Cadia
51
brand power
57
56
products
194
19
categories
54
11
grocers
10
78.6¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roland Foods▭ Cadia
Distribution · 30% of score46·42
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments13 vs 13 SKUs
1% of shelf
only Roland Foods
only Cadia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roland Foods · 5
only Cadia · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roland Foods · Cadia