Rummo vs Bionaturae · Bay Area shelf head-to-head
Rummo and Bionaturae, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineup
Rummo
Bionaturae
51
brand power
61
29
products
40
2
categories
9
15
subcategories
19
15
grocers
18
37.4¢
price per oz
44.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rummo▭ Bionaturae
Distribution · 30% of score63·75
B
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rummo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rummo · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rummo · Bionaturae
