Starter Bakery vs Whole Foods Market · Bay Area shelf head-to-head
Starter Bakery and Whole Foods Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery is in more Bay Area grocersWhole Foods Market fields the deeper lineup
Starter Bakery
Whole Foods Market
51
brand power
49
36
products
212
7
categories
29
8
grocers
1
$8.49
avg price
$9.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starter Bakery▭ Whole Foods Market
Distribution · 30% of score33·4
W
carried in 8 of 24 Bay Area grocers·exclusive to Whole Foods Market
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Starter Bakery · 8
only Whole Foods Market · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starter Bakery · Whole Foods Market
