The Ginger People vs Urban Remedy · Bay Area shelf head-to-head
The Ginger People and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People is in more Bay Area grocersUrban Remedy fields the deeper lineupUrban Remedy sits further up the premium end
The Ginger People
Urban Remedy
61
brand power
59
30
products
65
9
categories
21
14
subcategories
21
19
grocers
8
$1.31
price per oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Ginger People▭ Urban Remedy
Distribution · 30% of score79·33
carried in 19 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Ginger People
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Ginger People · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Ginger People · Urban Remedy
