Whole Foods Market vs Applegate · Bay Area shelf head-to-head
Whole Foods Market and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersWhole Foods Market fields the deeper lineup
Whole Foods Market
Applegate
49
brand power
72
212
products
111
29
categories
18
1
grocers
20
$9.43
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whole Foods Market▭ Applegate
Distribution · 30% of score4·83
W
exclusive to Whole Foods Market·carried in 20 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whole Foods Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Whole Foods Market · 0
no exclusive doors — everywhere Whole Foods Market is, Applegate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whole Foods Market · Applegate
