Whole Foods Market vs Starter Bakery · Bay Area shelf head-to-head
Whole Foods Market and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery is in more Bay Area grocersWhole Foods Market fields the deeper lineup
Whole Foods Market
Starter Bakery
49
brand power
51
212
products
36
29
categories
7
1
grocers
8
$9.43
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whole Foods Market▭ Starter Bakery
Distribution · 30% of score4·33
W
exclusive to Whole Foods Market·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whole Foods Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Whole Foods Market · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whole Foods Market · Starter Bakery
