Wild Harvest vs Full Circle · Bay Area shelf head-to-head
Wild Harvest and Full Circle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Harvest carries more Brand PowerWild Harvest is in more Bay Area grocersFull Circle fields the deeper lineup
Wild Harvest
Full Circle
53
brand power
23
56
products
74
25
categories
29
28
subcategories
36
9
grocers
3
$6.45
avg price
$5.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Harvest▭ Full Circle
Distribution · 30% of score38·13
W
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Harvest
only Full Circle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Harvest · 7
only Full Circle · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Harvest · Full Circle