Applegate at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Applegate is a U.S.-based brand known for its natural and organic meat products, founded in 1987 and headquartered in New Jersey.
It’s already on the shelf here, with 16 SKUs across 9 categories. The growth is depth and breadth: 8 categories to widen and 10 new doors to enter.
Lead with Hickory Smoked Uncured Turkey Bacon in Turkey Bacon.
United Markets stocks turkey bacon thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is turkey bacon: United Markets stocks only 2 there, so Applegate Hickory Smoked Uncured Turkey Bacon stands out rather than blending in.
United Markets merchandises 19 of the 25 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin turkey bacon shelf as a point of difference.
The full runway
Every category Applegate plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Applegate’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
