Badia Spices at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
It’s already on the shelf here, with 18 SKUs across 15 categories. The growth is depth and breadth: 3 categories to widen and 5 new doors to enter.
Lead with Paprika in Ground Paprika.
United Markets stocks ground paprika thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries other seasoning mixes in real depth, 47 SKUs against a fleet median of 15.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is ground paprika: United Markets stocks only 9 there, so Badia Spices Paprika stands out rather than blending in. Lead with the ground paprika, and position the other seasoning mixes as a finishing or gift item.
United Markets merchandises 21 of the 23 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 45/100.
enters a thin ground paprika shelf as a point of difference.
The full runway
Every category Badia Spices plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in ground paprika. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Badia Spices’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
