Bob's Red Mill at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Bob's Red Mill is a renowned American brand known for its whole-grain foods, founded in 1978 by Bob and Charlee Moore.
It’s already on the shelf here, with 90 SKUs across 49 categories. The growth is depth and breadth: 25 categories to widen and 6 new doors to enter.
Lead with Whole Ground Flaxseed Meal, Organic in Flaxseed Meal.
Falletti Foods stocks flaxseed meal thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is flaxseed meal: Falletti Foods stocks only 1 there, so Bob's Red Mill Whole Ground Flaxseed Meal, Organic stands out rather than blending in.
Falletti Foods merchandises 58 of the 71 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin flaxseed meal shelf as a point of difference.
The full runway
Every category Bob's Red Mill plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 17 SKUs. Room to widen the line.
On shelf here, but only 7 of 14 SKUs. Room to widen the line.
What to bring to expand
Bob's Red Mill’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 90
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
