Clover Sonoma at Safeway
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
Clover Sonoma is a family-owned dairy company based in Petaluma, California, known for its organic and conventional dairy products.
Clover Sonoma isn’t on Safeway’s shelf yet in any of its 13 stores. The opening: 4 categories where the shelf is already deep and the brand runs strong elsewhere.
Safeway merchandises 14 of the 23 categories the brand sells.
free-range, grass-fed, non-gmo against the store's assortment lean.
brand excitement 50/100.
the categories it plays in are already deep here.
The full runway · across 13 stores
Every category Clover Sonoma plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in mozzarella. Each dot is a product on the shelf, by its cost per oz (hover for which). Clover Sonoma (orange) sits well above the shelf.
What to bring to land
Clover Sonoma’s SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →
