Reading the shelf…

Shelf playbook

Favorite Day at Sprouts Farmers Market

Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.

Favorite Day isn’t on Sprouts Farmers Market’s shelf yet. The opening: 20 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%96

Sprouts Farmers Market merchandises 22 of the 23 categories the brand sells.

Values match · 25%45

no strong clean/diet signal either way.

Brand pull · 25%40

brand excitement 40/100.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Favorite Day plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Ice CreamEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 165 SKUs (fleet median 130)Favorite Day here 0/23

up against: alden’s organic 24, van leeuwen 17, ice cream for bears 13, so delicious 12, cosmic bliss 11

Frozen DessertsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Favorite Day’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Favorite Day Assorted Cake Donuts

$6.99at 1 grocer

Favorite Day Assorted Mini Donuts

$3.99at 1 grocer

Favorite Day Banana Pudding Ice Cream

$2.99at 1 grocer

Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →

Sprouts Farmers Market depth 20 SKUs (fleet median 15.5)

Favorite Day here 0/3

DonutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 3)Favorite Day here 0/3

up against: freedom gluten free 3, kejoy 1, stan's donuts 1

Chocolate CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 149 SKUs (fleet median 159)Favorite Day here 0/3

up against: hu 17, chocolove 15, alter eco 10, bulk foods 9, justin's 7

BrowniesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 9 SKUs (fleet median 3.5)Favorite Day here 0/2

up against: sprouts 3, flax4life 2, abe's 1, antonina's gluten-free bakery 1, jack's allergen friendly bakery 1

CroissantsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 3 SKUs (fleet median 3)Favorite Day here 0/2

up against: sprouts 2, la boulangerie 1

Frozen Dessert PastriesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 6 SKUs (fleet median 4.5)Favorite Day here 0/2

up against: katz 4, delizza 1, sprouts 1

Gummy CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 44 SKUs (fleet median 25)Favorite Day here 0/2

up against: fun sweets 11, sprouts 5, albanese confectionery 4, no label eb 4, blobs 3

Chewy CandyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 8 SKUs (fleet median 8)Favorite Day here 0/1

up against: yumearth 3, annie's 1, nature's kitchen nl 1, no label eb 1, yum earth 1

Other CookiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 13 SKUs (fleet median 11)Favorite Day here 0/1

up against: sprouts 4, bisousweet 1, eleni's 1, eleni's cookies 1, ethel's baking co 1

Other Nut ButtersEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 13 SKUs (fleet median 2)Favorite Day here 0/1

up against: nuttzo 3, Oat Haus 3, sprouts 3, ground up nut butters 2, guidry organic farms 1

Other Packaged TreatsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 17 SKUs (fleet median 5)Favorite Day here 0/1

up against: honey stinger 5, simple mills 3, sprouts 2, annie's 1, blake's seed based 1

Other SnacksEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 27 SKUs (fleet median 12.5)Favorite Day here 0/1

up against: biena 7, sunridge farms 3, 72 snack collection 2, fillo's 2, pipcorn 2

Packaged BrowniesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 2)Favorite Day here 0/1

up against: the killer brownie company 2, flax4life 1, kize 1, nature's bakery 1

Trail MixEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 25 SKUs (fleet median 7)Favorite Day here 0/1

up against: sprouts 5, sunridge farms 4, blue stripes 2, bulk foods 2, prana 2

Snack BitesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 30 SKUs (fleet median 6.5)Favorite Day here 0/1

up against: bobo's 6, sun tropics 3, bhu foods 2, jennies 2, katz 2

Sour CandyEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 23 SKUs (fleet median 10)Favorite Day here 0/1

up against: fun sweets 4, joolies 4, rotten 3, smartsweets 3, yum earth 3

DanishesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 2)Favorite Day here 0/1

up against: sprouts 5

Frozen Novelties & TreatsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 34 SKUs (fleet median 18)Favorite Day here 0/1

up against: jonnypops 21, sweet nothings 4, fronen 2, goodpop 2, protein pints 2

Spread CombinationsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 4 SKUs (fleet median 1)Favorite Day here 0/1

up against: cocomo peanut butter 1, fit butters 1, justin's 1, nuttzo 1

Frozen CheesecakesThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 1 SKUs (fleet median 1)Favorite Day here 0/2

up against: daiya 1

Pancake SyrupThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 2 SKUs (fleet median 2.5)Favorite Day here 0/2

up against: lakanto 1, wholesome 1

TartsThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 0 SKUs (fleet median 2)Favorite Day here 0/2

Favorite Day Blue Raspberry Sharks Gummy Candy

$4.59at 1 grocer