Frontier Co-op at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Frontier Co-op is a brand known for its sustainably sourced herbs, spices, and teas.
It’s already on the shelf here, with 22 SKUs across 18 categories. The growth is depth and breadth: 10 categories to widen and 7 new doors to enter, replicated across all 3 stores.
Lead with Italian Seasoning in Italian Seasoning.
Woodlands stocks italian seasoning thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is italian seasoning: Woodlands stocks only 1 there, so Frontier Co-op Italian Seasoning stands out rather than blending in.
Woodlands merchandises 33 of the 38 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin italian seasoning shelf as a point of difference.
The full runway · across 3 stores
Every category Frontier Co-op plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
Frontier Co-op’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
