Kevin's Natural Foods at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Kevin's Natural Foods specializes in clean, convenient prepared meals that cater to health-conscious consumers.
It’s already on the shelf here, with 14 SKUs across 8 categories. The growth is depth and breadth: 5 categories to widen and 8 new doors to enter.
Lead with Butter Chicken in Prepared Indian Food.
United Markets stocks prepared indian food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is prepared indian food: United Markets stocks only 4 there, so Kevin's Natural Foods Butter Chicken stands out rather than blending in.
United Markets merchandises 17 of the 19 categories the brand sells.
grass-fed, non-gmo, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin prepared indian food shelf as a point of difference.
The full runway
Every category Kevin's Natural Foods plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 9 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Kevin's Natural Foods’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
