Organic Valley® at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Organic Valley®: Organic Valley is the largest farmer-owned organic cooperative in North America, specializing in a wide range of organic food products.
It’s already on the shelf here, with 22 SKUs across 15 categories. The growth is depth and breadth: 6 categories to widen and 12 new doors to enter.
Lead with Organic Feta Cheese in Feta.
Driver's Market stocks feta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is feta: Driver's Market stocks only 1 there, so Organic Valley® Organic Feta Cheese stands out rather than blending in.
Driver's Market merchandises 34 of the 35 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin feta shelf as a point of difference.
The full runway
Every category Organic Valley® plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
What to bring to expand
Organic Valley®’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
