Organic Valley® at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Organic Valley®: Organic Valley is the largest farmer-owned organic cooperative in North America, specializing in a wide range of organic food products.
It’s already on the shelf here, with 43 SKUs across 20 categories. The growth is depth and breadth: 12 categories to widen and 11 new doors to enter.
Lead with Lactose-Free, Organic Whole Milk in Lactose-Free Milk.
Sprouts Farmers Market stocks lactose-free milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Sprouts Farmers Market carries meat jerky in real depth, 90 SKUs against a fleet median of 21, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is lactose-free milk: Sprouts Farmers Market stocks only 3 there, so Organic Valley® Lactose-Free, Organic Whole Milk stands out rather than blending in. Lead with the lactose-free milk, and position the meat jerky as a finishing or gift item.
Sprouts Farmers Market merchandises 33 of the 35 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin lactose-free milk shelf as a point of difference.
The full runway
Every category Organic Valley® plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 12 of 18 SKUs. Room to widen the line.
On shelf here, but only 5 of 7 SKUs. Room to widen the line.
What to bring to expand
Organic Valley®’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 43
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
