Pacific Foods at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Pacific Foods is a U.S.-based brand founded in 1987, specializing in organic and natural food products.
It’s already on the shelf here, with 7 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen and 4 new doors to enter, replicated across all 6 stores.
Lead with Organic Unsalted Chicken Bone Broth in Bone Broth.
Target stocks bone broth thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is bone broth: Target stocks only 4 there, so Pacific Foods Organic Unsalted Chicken Bone Broth stands out rather than blending in.
Target merchandises 11 of the 21 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 44/100.
enters a thin bone broth shelf as a point of difference.
The full runway · across 6 stores
Every category Pacific Foods plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 38 SKUs. Room to widen the line.
On shelf here, but only 1 of 12 SKUs. Room to widen the line.
What to bring to expand
Pacific Foods’ SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
