Sierra Nevada Cheese Co. at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Sierra Nevada Cheese Co.: Sierra Nevada Cheese Company is an artisan dairy producer based in Willows, California, known for its handcrafted goat and cow dairy products.
It’s already on the shelf here, with 13 SKUs across 8 categories. The growth is depth and breadth: 7 categories to widen and 12 new doors to enter.
Lead with Sierra Nevada Pale Ale Craft Beer 6 Pack 12oz Bottles in Pale Ale.
Sprouts Farmers Market stocks pale ale thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is pale ale: Sprouts Farmers Market stocks only 2 there, so Sierra Nevada Pale Ale Craft Beer 6 Pack 12oz Bottles stands out rather than blending in.
Sprouts Farmers Market merchandises 23 of the 23 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin pale ale shelf as a point of difference.
The full runway
Every category Sierra Nevada Cheese Co. plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 7 SKUs. Room to widen the line.
On shelf here, but only 2 of 11 SKUs. Room to widen the line.
What to bring to expand
Sierra Nevada Cheese Co.’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
