Simple Mills at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Simple Mills is a Chicago-based food brand that specializes in creating better-for-you snacks and baking mixes using whole-food ingredients.
It’s already on the shelf here, with 13 SKUs across 6 categories. The growth is depth and breadth: 4 categories to widen and 8 new doors to enter.
Lead with Almond Flour Artisan Bread Baking Mix in Bread Mixes.
Community Market CA stocks bread mixes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is bread mixes: Community Market CA stocks only 2 there, so Simple Mills Almond Flour Artisan Bread Baking Mix stands out rather than blending in.
Community Market CA merchandises 15 of the 16 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin bread mixes shelf as a point of difference.
The full runway
Every category Simple Mills plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 20 SKUs. Room to widen the line.
On shelf here, but only 3 of 16 SKUs. Room to widen the line.
What to bring to expand
Simple Mills’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
