Spectrum at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Spectrum Brands Holdings, Inc. is a leading American multinational consumer products company, known for its diverse range of products including home appliances, personal care items, and pet…
It’s already on the shelf here, with 13 SKUs across 9 categories. The growth is depth and breadth: 7 categories to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with Culinary Organic Safflower Oil in Other Oils.
Pacific Market stocks other oils thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
Pacific Market carries olive oils in real depth, 63 SKUs against a fleet median of 31, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other oils: Pacific Market stocks only 1 there, so Spectrum Culinary Organic Safflower Oil stands out rather than blending in. Lead with the other oils, and position the olive oils as a finishing or gift item.
Pacific Market merchandises 13 of the 17 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin other oils shelf as a point of difference.
The full runway · across 2 stores
Every category Spectrum plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
Spectrum’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
