Tillamook at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Tillamook is a farmer-owned cooperative known for its high-quality dairy products, including award-winning cheeses and ice creams.
It’s already on the shelf here, with 23 SKUs across 6 categories. The growth is depth and breadth: 5 categories to widen and 6 new doors to enter, replicated across all 6 stores.
Lead with Farmstyle Swiss Cheese Slices in Swiss Cheese.
Target stocks swiss cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is swiss cheese: Target stocks only 5 there, so Tillamook Farmstyle Swiss Cheese Slices stands out rather than blending in.
Target merchandises 16 of the 19 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
enters a thin swiss cheese shelf as a point of difference.
The full runway · across 6 stores
Every category Tillamook plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Tillamook’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 22 of 23
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
