Reading the shelf…
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
Whole Foods Market is a grocery brand known for its high-quality meat and seafood, as well as its breads and bakery items.
It’s already on the shelf here, with 205 SKUs across 32 categories. The growth is depth and breadth: , replicated across all 10 stores.
Whole Foods Market merchandises 32 of the 32 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
the categories it plays in are already deep here.
Every category Whole Foods Market plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (49/49 SKUs).
Fully stocked here (33/33 SKUs).
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
Fully stocked here (20/20 SKUs).
Fully stocked here (18/18 SKUs).
Fully stocked here (11/11 SKUs).
Fully stocked here (10/10 SKUs).
Fully stocked here (7/7 SKUs).
Fully stocked here (6/6 SKUs).
Fully stocked here (6/6 SKUs).
Fully stocked here (5/5 SKUs).
Fully stocked here (5/5 SKUs).
Fully stocked here (4/4 SKUs).
Fully stocked here (4/4 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (2/2 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
+ 8 more categories (mostly fully stocked or too thin to matter).