Andronico's vs Mollie's · Bay Area shelf head-to-head
Andronico's and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's fields the deeper lineupMollie's sits further up the premium end
Andronico's
Mollie's
50
brand power
48
56
products
83
20
categories
27
32
subcategories
41
2
grocers
2
$4.16
price per item
$12.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Andronico's▭ Mollie's
Distribution · 30% of score8·8
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Andronico's · 2
only Mollie's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Andronico's · Mollie's
