Annie's vs Mitica · Bay Area shelf head-to-head
Annie's and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupMitica sits further up the premium end
Annie's
Mitica
73
brand power
63
130
products
50
21
categories
12
21
grocers
16
76.5¢
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Mitica
Distribution · 30% of score88·67
M
carried in 21 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Mitica