Annie's vs Schär · Bay Area shelf head-to-head
Annie's and Schär, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupSchär sits further up the premium end
Annie's
Schär
73
brand power
56
130
products
29
21
categories
9
21
grocers
15
76.5¢
price per oz
91.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Schär
Distribution · 30% of score88·63
S
carried in 21 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Schär
