Bionaturae vs Barilla · Bay Area shelf head-to-head
Bionaturae and Barilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBarilla fields the deeper lineupBionaturae sits further up the premium end
Bionaturae
Barilla
61
brand power
55
40
products
51
9
categories
4
19
subcategories
22
18
grocers
15
44.6¢
price per oz
27.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bionaturae▭ Barilla
Distribution · 30% of score75·63
B
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bionaturae · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bionaturae · Barilla
