Cadia vs Full Circle · Bay Area shelf head-to-head
Cadia and Full Circle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineup
Cadia
Full Circle
57
brand power
23
194
products
74
54
categories
29
10
grocers
3
$5.49
avg price
$5.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Full Circle
Distribution · 30% of score42·13
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Beans7 vs 8 SKUs
only Full Circle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 8
only Full Circle · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Full Circle