Field Day vs Full Circle · Bay Area shelf head-to-head
Field Day and Full Circle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
Field Day
Full Circle
58
brand power
23
120
products
74
42
categories
29
12
grocers
3
$6.10
avg price
$5.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ Full Circle
Distribution · 30% of score50·13
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Full Circle