Good & Gather vs Sadaf · Bay Area shelf head-to-head
Good & Gather and Sadaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good & Gather carries more Brand PowerSadaf is in more Bay Area grocersGood & Gather fields the deeper lineup
Good & Gather
Sadaf
52
brand power
42
493
products
16
71
categories
11
93
subcategories
12
2
grocers
7
$4.51
avg price
$6.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good & Gather▭ Sadaf
Distribution · 30% of score8·29
G
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good & Gather
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Good & Gather · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good & Gather · Sadaf