Mollie's vs Andronico's · Bay Area shelf head-to-head
Mollie's and Andronico's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's fields the deeper lineupMollie's sits further up the premium end
Mollie's
Andronico's
48
brand power
50
83
products
56
27
categories
20
41
subcategories
32
2
grocers
2
$12.63
price per item
$4.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie's▭ Andronico's
Distribution · 30% of score8·8
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Andronico's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mollie's · 2
only Andronico's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie's · Andronico's
