Primal Kitchen vs Woodstock · Bay Area shelf head-to-head
Primal Kitchen and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen is in more Bay Area grocersWoodstock fields the deeper lineup
Primal Kitchen
Woodstock
63
brand power
64
85
products
138
6
categories
25
31
subcategories
38
19
grocers
16
79.5¢
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primal Kitchen▭ Woodstock
Distribution · 30% of score79·67
carried in 19 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primal Kitchen · Woodstock
