Rustichella D'abruzzo vs Rao's · Bay Area shelf head-to-head
Rustichella D'abruzzo and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupRustichella D'abruzzo sits further up the premium end
Rustichella D'abruzzo
Rao's
55
brand power
66
68
products
79
7
categories
6
22
subcategories
16
12
grocers
21
73.0¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustichella D'abruzzo▭ Rao's
Distribution · 30% of score50·88
carried in 12 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rustichella D'abruzzo
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rustichella D'abruzzo · 0
no exclusive doors — everywhere Rustichella D'abruzzo is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustichella D'abruzzo · Rao's
