Starbucks vs World Market · Bay Area shelf head-to-head
Starbucks and World Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocers
Starbucks
World Market
58
brand power
51
139
products
138
11
categories
27
13
grocers
1
$15.03
avg price
$12.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starbucks▭ World Market
Distribution · 30% of score54·4
W
carried in 13 of 24 Bay Area grocers·exclusive to World Market
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starbucks
only World Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starbucks · World Market