Taylor Farms vs Good & Gather · Bay Area shelf head-to-head
Taylor Farms and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylor Farms carries more Brand PowerTaylor Farms is in more Bay Area grocersGood & Gather fields the deeper lineup
Taylor Farms
Good & Gather
70
brand power
52
67
products
493
8
categories
71
10
subcategories
93
13
grocers
2
$5.66
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taylor Farms▭ Good & Gather
Distribution · 30% of score54·8
G
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taylor Farms
only Good & Gather
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taylor Farms · Good & Gather
