Boar's Head at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Boar's Head is a premium American brand known for its delicatessen meats, cheeses, and condiments, founded in 1905 in Brooklyn, New York.
It’s already on the shelf here, with 10 SKUs across 7 categories. The growth is depth and breadth: 6 categories to widen and 32 new doors to enter, replicated across all 2 stores.
Lead with Uncured Genoa Salame & Mozzarella Cheese Charcuterie in Meat Cheese Combos And Trays.
Pacific Market stocks meat cheese combos and trays thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is meat cheese combos and trays: Pacific Market stocks only 2 there, so Boar's Head Uncured Genoa Salame & Mozzarella Cheese Charcuterie stands out rather than blending in.
Pacific Market merchandises 47 of the 58 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 55/100.
enters a thin meat cheese combos and trays shelf as a point of difference.
The full runway · across 2 stores
Every category Boar's Head plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 14 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Boar's Head’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
