Dragonfly at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 32 SKUs across 23 categories. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Medium Rice Stick Noodles in Rice Noodles.
Berkeley Bowl stocks rice noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries instant noodles in real depth, 101 SKUs against a fleet median of 23.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is rice noodles: Berkeley Bowl stocks only 5 there, so Dragonfly Medium Rice Stick Noodles stands out rather than blending in. Lead with the rice noodles, and position the instant noodles as a finishing or gift item.
Berkeley Bowl merchandises 23 of the 23 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
enters a thin rice noodles shelf as a point of difference.
The full runway · across 2 stores
Every category Dragonfly plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
Fully stocked here (7/7 SKUs).
What to bring to expand
Dragonfly’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 32
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
