Mccormick at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
McCormick is a well-established brand known for its extensive range of spices and seasoning mixes, which have been staples in kitchens since 1889.
It’s already on the shelf here, with 81 SKUs across 47 categories. The growth is depth and breadth: 38 categories to widen and 12 new doors to enter.
United Markets merchandises 65 of the 70 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 45/100.
the categories it plays in are already deep here.
The full runway
Every category Mccormick plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 24 SKUs. Room to widen the line.
On shelf here, but only 6 of 9 SKUs. Room to widen the line.
What to bring to expand
Mccormick’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 81
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
