Reading the shelf…

Shelf playbook

Monte Pollino at Sprouts Farmers Market

Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.

Monte Pollino is a brand that specializes in Italian and Mediterranean-inspired grocery products, including sauces, cookies, and other specialty goods.

Monte Pollino isn’t on Sprouts Farmers Market’s shelf yet. The opening: 21 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%92

Sprouts Farmers Market merchandises 22 of the 24 categories the brand sells.

Values match · 25%100

non-gmo, organic, vegetarian against the store's assortment lean.

Brand pull · 25%30

brand excitement 30/100.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Monte Pollino plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

OlivesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 23 SKUs (fleet median 19.5)Monte Pollino here 0/7

up against: sprouts 15, jeff's garden 5, delallo 2, big picture foods 1

Ravioli PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 6 SKUs (fleet median 6)

What to bring to land

Monte Pollino’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Monte Pollino Olive Oil, Extra Virgin

$20.59at 6 grocers

Monte Pollino Garlic Beef Salami

$14.29at 5 grocers

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Monte Pollino Garlic Olives

$5.99$0.34/ozat 5 grocers

Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →

Monte Pollino here 0/6

up against: sprouts 5, artisola 1

Packaged CookiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 96 SKUs (fleet median 67)Monte Pollino here 0/6

up against: sprouts 21, simple mills 8, back to nature 6, siete 6, tate's 6

SalamiEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 15 SKUs (fleet median 15.5)Monte Pollino here 0/6

up against: boar's head 4, paolo rovagnati 3, applegate 2, columbus 2, sprouts 2

Tomato Based SaucesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 87 SKUs (fleet median 44)Monte Pollino here 0/6

up against: sprouts 19, carbone 14, rao's 14, yo mama's foods 6, mutti 5

Olive OilsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 42 SKUs (fleet median 31)Monte Pollino here 0/5

up against: fresh press farms 7, sprouts 7, graza 6, california olive ranch 4, carapelli 3

Balsamic VinegarEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 4 SKUs (fleet median 10)Monte Pollino here 0/3

up against: alessi 2, sprouts 2

Canned AnchoviesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 5 SKUs (fleet median 6)Monte Pollino here 0/2

up against: wild planet 2, crown prince 1, fishwife 1, napoleon co. 1

SaltsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 28 SKUs (fleet median 17)Monte Pollino here 0/2

up against: sprouts 15, celtic sea salt 3, maldon 2, real salt 2, baja gold salt co 1

RicottaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 3 SKUs (fleet median 3)Monte Pollino here 0/1

up against: mauro & gianni 2, organic valley® 1

Sun Dried TomatoesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 4 SKUs (fleet median 3)Monte Pollino here 0/1

up against: alessi 2, bella sun luci 1, sprouts 1

Tortellini PastaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 3 SKUs (fleet median 3)Monte Pollino here 0/1

up against: artisola 1, kite hill 1, sprouts 1

Canned Diced TomatoesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 19 SKUs (fleet median 11)Monte Pollino here 0/1

up against: muir glen 8, sprouts 8, hatch 1, mutti 1, pomì 1

Canned Whole TomatoesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 9 SKUs (fleet median 6)Monte Pollino here 0/1

up against: sprouts 4, cento 3, muir glen 1, mutti 1

Dried BreadsticksEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 3 SKUs (fleet median 3)Monte Pollino here 0/1

up against: cedar's mediterranean foods 2, sprouts 1

Frozen Pasta MealsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 31 SKUs (fleet median 32)Monte Pollino here 0/1

up against: rao's 9, beecher's handmade cheese 4, scott & jon's 4, cappello's 3, sprouts 3

Other CookiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 13 SKUs (fleet median 11)Monte Pollino here 0/1

up against: sprouts 4, bisousweet 1, eleni's 1, eleni's cookies 1, ethel's baking co 1

Other SaucesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 32 SKUs (fleet median 11)Monte Pollino here 0/1

up against: primal kitchen 5, golden farms 3, kinder's 3, livwell foods 3, sprouts 3

PepperoniEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 7 SKUs (fleet median 2)Monte Pollino here 0/1

up against: boar's head 4, applegate 2, fiorucci 1

PestoEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 9 SKUs (fleet median 9)Monte Pollino here 0/1

up against: sprouts 4, delallo 1, la pasta 1, livwell foods 1, mezzetta 1

Prepared PizzaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Sprouts Farmers Market depth 11 SKUs (fleet median 7)Monte Pollino here 0/1

up against: vicolo 9, blackbird foods 1, tattooed chef 1

BreadsticksThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 0 SKUs (fleet median 3)Monte Pollino here 0/3

Red Wine VinegarThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 2 SKUs (fleet median 4)Monte Pollino here 0/1

up against: sprouts 2

White Wine VinegarThin shelf

The store barely carries this category, so it is a hard sell.

Sprouts Farmers Market depth 0 SKUs (fleet median 2.5)Monte Pollino here 0/1

Monte Pollino Rosemary Breadsticks

$4.79$0.68/ozat 5 grocers