Morton & Bassett Spices at Gus's Community Market
Gus's Community Market is a specialty independent running 4 Bay Area stores, mid-size at about 13,527 sq ft each, indexing high on established names versus other Bay Area grocers.
Morton & Bassett Spices is a premium American brand known for its all-natural spices and seasonings, founded in 1986 and based in Rohnert Park, California.
It’s already on the shelf here, with 19 SKUs across 17 categories. The growth is depth and breadth: 15 categories to widen and 6 new doors to enter, replicated across all 4 stores.
Lead with Thyme in Dried Thyme.
Gus's Community Market stocks dried thyme thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is dried thyme: Gus's Community Market stocks only 2 there, so Morton & Bassett Spices Thyme stands out rather than blending in.
Gus's Community Market merchandises 46 of the 63 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 25/100.
enters a thin dried thyme shelf as a point of difference.
The full runway · across 4 stores
Every category Morton & Bassett Spices plays in across the Bay Area grocers we track, and where it stands at Gus's Community Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in dried thyme. Each dot is a product on the shelf, by its cost per oz (hover for which). Morton & Bassett Spices (orange) sits below the shelf.
What to bring to expand
Morton & Bassett Spices’ SKUs Gus's Community Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Gus's Community Market
enriched 2026-09-05Gus's Community Market typically sources products directly from local suppliers, reflecting its commitment to community and quality. To get your product on their shelves, the first step is to contact the store or owner directly. You can visit one of their locations and ask to speak with a manager or owner about your product. Bringing samples is highly recommended, as they value quality and local offerings. Gus's Market looks for products that align with their focus on fresh, local, and high-quality items. They appreciate unique, artisanal products that resonate with their community-oriented ethos. Building a personal relationship with the store can also enhance your chances of success, as they prioritize vendors who share their values and commitment to the local community.
Presence and depth are measured from Gus's Community Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Gus's Community Market profile →
