Newman's Own at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Newman's Own is an American food company founded in 1982 by actor Paul Newman and author A.E. Hotchner, known for its diverse range of food and beverage products.
It’s already on the shelf here, with 8 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 11 new doors to enter.
Lead with Prunes in Dried Prunes.
Community Market CA stocks dried prunes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is dried prunes: Community Market CA stocks only 1 there, so Newman's Own Prunes stands out rather than blending in.
Community Market CA merchandises 17 of the 21 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 58/100.
enters a thin dried prunes shelf as a point of difference.
The full runway
Every category Newman's Own plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 15 SKUs. Room to widen the line.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
What to bring to expand
Newman's Own’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
