Pacific Foods at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Pacific Foods is a U.S.-based brand founded in 1987, specializing in organic and natural food products.
It’s already on the shelf here, with 23 SKUs across 8 categories. The growth is depth and breadth: 7 categories to widen and 4 new doors to enter.
Lead with Hemp Original Plant-Based Beverage in Hemp Milk.
Community Market CA stocks hemp milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is hemp milk: Community Market CA stocks only 1 there, so Pacific Foods Hemp Original Plant-Based Beverage stands out rather than blending in.
Community Market CA merchandises 16 of the 21 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 44/100.
enters a thin hemp milk shelf as a point of difference.
The full runway
Every category Pacific Foods plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 38 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Pacific Foods’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
